« Previous Page

Happy bargain hunting! 

May you emerge from the “Black Friday” sales lovlier than ever!

May Company ad - Los Angeles Times - November 26, 1931 --$16.50 = $234.67 in current USD.

The Guerlain advertisement by Jacques Darcy is one that I adore, and one which I have noticed is very similar to the Man Ray photograph of Elizabeth “Lee” Miller from 1930.

Elizabeth Lee Miller by Man Ray (1930)

Elizabeth "Lee Miller" by Man Ray (1930)

Both images are of a woman’s face — upside down, hair flowing, eyes shut. The images reveal women who appear to be sleeping peacefully. Because the advertisement has a caption, we know that the woman is dreaming. The father of modern psychoanalysis, Sigmund Freud, said that “wish-fulfillment is the meaning of each and every dream, and hence there can be no dreams besides wishful dreams”. Nothing like interjecting a bit of Freudian psychology into an advertisement for lipstick!

Man Ray may not have been probing the human psyche in the same ways as Freud, but he was exploring the landscape of the mind through his art. Ray was an American artist residing in New York in 1916 when he became acquainted with fellow artists, and recent arrivals from France, Marcel Duchamp and Francis Picabia. The three men were kindred spirits and they soon became active in the anti-art movement in the U.S. Anti-art didn’t mean that they rejected art per se but rather that they were rebelling against conventional “museum art”. The movement was known as Dada and was a protest against the nationalism, capitalism, and other “isms” which many people felt were the fundamental causes of World War I. Artist George Grosz characterized his Dadaist art as a protest “against this world of mutual destruction”.

Observatory - The Lovers by Man Ray (1934)

Observatory - The Lovers by Man Ray (1934)

When Ray arrived in France in 1921 he was one of many expatriate artists and writers who would gravitate to Paris in the 1920s; and just as his predecessors had done he found his way to Montparnasse, sometimes referred to as the “Harlem of Paris”. Ray continued to pursue his art; however, Dadaism peaked by 1922 as many of his contemporaries embraced Surrealism.

La Magie Noire by Rene Magritte

La Magie Noire by Rene Magritte

There were several parallel, and very important, art, design, philosophical, and political movements gaining ground during the 1920s: Dada, Surrealism, Art Deco, Freudian psychoanalysis, and Existentialism (the term existentialism was not used in the 1920s; it was coined in 1943 by Gabriel Marcel, and it would be retroactively applied to philosophers such as Martin Heideggar and Soren Kierkegaard). I see subtle similarities between the Darcy ad and the painting La Magie Noire by Rene Magritte. Perhaps it is the coloration, or the peaceful expression on the face of the woman who seems to belong to both the earth and the clouds.

For most of the 1920s Ray’s muse was Alice Prin (aka Kiki de Montparnasse), the Queen of Montparnasse. Kiki had come up hard as the illegitimate child of a peasant girl, and was given over to her grandmother to be raised. The two struggled in extreme poverty (Kiki often stole food from local gardens) and so when at age 12 she had an opportunity to live with her mother in Paris, she took it. She was a headstrong girl and she and her mother frequently clashed. When Kiki finally left her mother’s home for the last time she was only 14 years old.

Kiki with vase by J. Mandel (c. 1928)

Kiki with vase by J. Mandel (c. 1928)

She was a lovely girl, and it wasn’t surprising that she was quickly discovered by local artists. Her relationship with the artists was often mutually beneficial — many times they produced their best work when using Kiki as a model. That was certainly true of Man Ray.

Kiki fled Paris in 1940 when the Germans began their occupation and she never returned as a resident. She died at age 51 — the likely result of alcoholism and drug abuse.

Le Violon dIngres by Man Ray (Kiki as model)

Le Violon d'Ingres by Man Ray (Kiki as model)

In 1929 Kiki was supplanted in Ray’s affections by Elizabeth “Lee” Miller. Lee arrived at Ray’s Paris studio and announced to him that she was his new student. He insisted that he didn’t accept apprentices, but Lee was extraordinary; she was gorgeous and talented. They became lovers as well as student and teacher. Lee had run to Paris after posing for a Kotex ad. The ad is famous for being the first feminine hygiene ad in which an actual photograph of a woman was used. At first Lee was mortified by the ad, apparently she hadn’t realized that she wasn’t to be a model for a drawing, but rather for a photograph.

Lee Miller in Kotex ad (1928)

Lee Miller in Kotex ad (1928)

Lee would stay with Man Ray for a few years, but eventually she grew restless and returned to New York where she opened her own studio. If her studio work was superlative, her work as a photojournalist for Vogue magazine during World War II was brilliant; however, witnessing scenes at liberated death camps, among other horrors, profoundly changed her.

She put away her camera in the 1950s and channeled her restless energy into gourmet cooking, at which she excelled. Lee succumbed to cancer in 1977; her ashes were scattered over her herb garden at her farm in Sussex, England.

Darcy ad for Guerlains Are You Her Type? ad campaign

Darcy ad for Guerlain's "Are You Her Type?" ad campaign

As for Jacques Darcy, the artist who created the distinctive advertisements for Guerlain, I have not been able to discover very much about him. I found conflicting information in various sources. The consensus seems to be that he was born on February 7, 1892 and died in 1963 in Michigan. His work appeared frequently during the 1920s and 1930s in such publications as Harper’s Bazaar, Vanity Fair, and Vogue. He is best known for the art he produced for Guerlain — in my opinion some of the best commercial art ever created.





The roles that women played during World War II were as complex and contradictory as at any time in history. On the home front they were wives, mothers, sweethearts, factory workers, and taxi drivers.  War time propaganda encouraged women to keep the home fires burning, while simultaneously raising children and driving rivets into the hull of a destroyer or the fuselage of a bomber.


I have noticed that one phrase appeared consistently in wartime articles on make-up and fashion, and that was “morale is woman’s business”. It was made clear that in addition to any other responsibilities she may have had, it was a woman’s patriotic duty to look her best at all times. The business of morale was taken seriously, and countless articles were written to advise women on how to be competent, effective war workers, and yet remain attractive and cheerful companions.


While the women of the home front were keeping things on track, servicemen needed to be reminded why they were fighting, and what they were fighting for; and nothing sent a clearer message than a gorgeous pin-up picture.  Hollywood stars Rita Hayworth, Jane Russell and Betty Grable were the three most popular pin-up girls of the era, and their photos accompanied soldiers in their footlockers around the world. Five million copies of Rita Hayworth’s picture were sold; that number exceeded only by Betty Grable’s iconic photo.


Photos from home were crucial to a fighting man’s morale, but sometimes a candid snapshot wasn’t good enough. I found an article in the Los Angeles Times from October 1943 entitled “Send Him Your Picture”. The article described in detail how to apply make-up for a professional portrait, and it also provided tips on what to wear and whether or not to apply whitener to your teeth. This all speaks to the significance of the pin-up photo during the war. The pin-ups weren’t merely masturbatory tools for lonely troops, but they were a necessary, if idealized, connection to home.


 Not surprisingly, the focus of home front culture was on victory. There were victory gardens, victory pins (to wear on your sweater or jacket), and there was victory lipstick.  Victory lipstick came in tubes made of paper, plastic, or wood because metal was required for the war effort.


Jergens wasn’t alone in using patriotic themes in their advertising, but they put an imaginative spin on it when they hired world class pin-up artist Alberto Vargas to create both a package design and an ad that urged women to “be his pin-up girl”. And of course it was Vargas, among other pin-up artists, who inspired some truly glorious nose art (art that graced the fuselage of many of the aircraft during the war).


It’s plain to see that Jergens grasped the relationship between pin-up art and the woman’s business of morale and used it masterfully to their advantage.


The pin-up girl ad campaign appears to have run during 1944, and the face powder box with the Vargas art turns up in ads for about a year following the end of the war in 1945.

« Previous Page